Collaborations

 

The VMware Business Critical Applications (BCA) Team  were responsible for complete, end to end Go to Market (GTM) & Route to Market (RTM) efforts when it came to anything and everything Business Critical Applications (Oracle, SQL, Microsoft, SAP etc.) on VMware platform – a Complete, End to End – System Engineering , Customer & Partner Advocacy, Solution Architecture, App & Infrastructure Modernization, GTM & RTM , Evangelism & Enablement.

 

I am very honored to have been part of the extremely talented team for the past 12+ years.

 

The VMware BCA Team responsibilities included & not limited to

  • Working with VMware Engineering & Product Management (PM)
    • Assisted with conceptualizing & designing , testing & providing feedback on new Product/Feature releases from an Application workload perspective
    • Highlighting Customer issues, asks, product enhancements, features, fixes and help validate them
    • Raise JIRA, PR, Feature Requests, Bug Fixes for issues discovered at my lab to help better the product & customer experience.
  • Customer/Partner Pre-Sales
    • Engagements to educate & evangelize BCA on VMware platform via direct interaction at Briefing Centers, Meetings, Presentations, Deep-dive workshops (online & in-person) etc.
  • Customer/Partner Post-Sales
    • Hands on, deep dive with POC’s with understanding Technical & Business constraints , requirements & long term goals, requirement gathering, in-depth workload analysis, modernizing, replatforming, performance tuning, best practices etc.
  • Trusted Advisor
    • Act as a Trusted Advisor to Customers , VMware Field (SE/TAM/AE/Sales) & Partner(OEM & Technology) on all things Technical
  • System Engineering & Solution Architecture
    • Worked with VMware Field (SE/TAM/AE/Sales) & Partner(OEM & Technology) to help provide end to end robust Systems Engineering & Solution Architecture with Workload & Infrastructure modernization
  • Customer Escalations
    • Assist Global Support (GSS) with troubleshooting and helping resolve Customer production escalations.
  • Enablement & Evangelism
    • Part of VMware LiveFire for Field/Sales/Partner enablement for Workloads awareness, Produce deep dive technical contents (Blogs, Whitepapers, Demos etc.) https://vracdba.com/vmware/
    • Help Professional Services (PSO) & Sales produce Collaterals (Infographics, Sales Kits, SKU description , GTM writeup’s etc.)
    • Run VMware Solutions Lab (VSLAB) for Customers/Partners for producing world class collaterals https://vracdba.com/vslab/
    • Evangelize & Present at various Industry Leading Events & Workload user groups , Podcasts, Webinars, Forums, Tech Talks, vmLive, Virtual Events, Breakout Sessions, Meet the Expert, Community Talks, Quick Talks, Coffee Talks etc. at various Industry events https://vracdba.com/webinars/  &  https://vracdba.com/events/

https://www.linkedin.com/posts/sudhirbalasubramanian_the-vmware-bca-team-sudhir-balasubramanian-activity-7289686973106073602-rEo5?utm_source=share&utm_medium=member_desktop

 

A key factor for this phenomenal success was the VMware Cloud Solutions Labs (VSLAB) ,  founded in 2016 , with the charter to bring together the many Hardware, Software and Implementation partners in the greater VMware ecosystem in an externally accessible lab environment.

 

From an Oracle workload perspective, I was lucky to have collaborated with Dell EMC, Cisco, Lenovo, HPE, Pure Storage, AWS, Microsoft, Google, Oracle, Intel, Micron, NetApp, Light Bits etc. among many other partners , a big shout out to all of them for all the help and assistance rendered in making this journey an eventful one

 

The list of Oracle Workload collaborations with the Partners (OEM, Technology, SISO etc.) can be found below for reference.

https://www.linkedin.com/posts/sudhirbalasubramanian_vmware-cloud-solutions-lab-activity-7286061348625559552-a8IO?utm_source=share&utm_medium=member_desktop

 



List of VMware/Partner Collaborations – 

 

  • SanBlaze

 

  • Micron

 

  • Intel
    • Presentation at VMworld
      • 2022 VMworld – ‘CEIB1268USD Software Memory Tiering’
    • Presentations at Intel Booth at VMworld
      • 2023 VMworld– ‘VMware Memory Tiering, CXL uses cases and Applications Workloads use cases’
      • 2022 VMworld – ‘Optimizing your most critical workloads with VMware software memory tiering’
      • 2022 VMworld – ‘Addressing capacity and cost challenges for Oracle Workloads using VMware Software Memory Tiering’
    • Presentations at Industry Events with Intel
      • 2023 June & July VMUG Multi-Cloud Infrastructure – ‘Intel & VMware’s 4th Gen Xeon Technology accelerating VMware’s HCI and VCF Solutions’
      • 2022 VMUG – ‘How Does Memory Tiering Lower Memory Cost and Improve Efficiency?’
      • 2022 Intel Innovation – Managed VMware Booth & Booth Presentations
      • 2022 Intel Vision – ‘Benefits of using Intel DC Optane PMM on VMware platform for business-critical Oracle workloads’
      • 2022 VMUG India UserCon – ‘How does memory tiering lower memory cost and improve efficiency?’
      • 2022 Flash Memory Summit (FMS) – ‘Accelerating Oracle Application Workloads using VMware vSphere with Intel Optane PMEM’
      • 2022 VMUG – ‘Delivering cost and performance efficiency to critical workloads on VMware platform with Intelligent software memory tiering’

 

  • Light Bits

 

  • Pure Storage
    • Presentations at Pure Storage Booth at VMworld
      • 2023 VMworld – ‘Oracle Workloads using VMware Virtual Volumes for Scalability, BC/DR and Performance with Pure Storage’
      • 2022 VMworld – ‘Achieving Scale, Simplicity & Performance for Oracle workloads using VMware vVols on Pure Storage
      • 2022 VMworld – ‘Deploying Oracle RAC on VMware vSphere using NVMeOF FCP with Pure X50 FlashArray and Broadcom LPe36000 Adapter’
    • Presentations at Pure Accelerate
      • 2024 Accelerate – ‘Revolutionizing Database Environments: Harnessing the Power of VMware vVols ‘
      • 2024 Accelerate – ‘Essential Storage Considerations for Databases on vSphere’
      • 2023 Accelerate – ‘Ask Me Anything – Virtualized Database Edition Panelist’

 

  • Amazon AWS

 

  • Oracle
    • VMware Booth Captain at Oracle Open World / Oracle Cloud World since 2012
    • Presentation at VMworld
      • 2023 VMworld US & BCN – ‘Agility & Resiliency for Oracle Workloads Using Oracle Cloud VMware Solution [CEIB2436BCNS]’
      • 2020 VMworld – ‘HPC1106 – Architecting Oracle Workloads on Oracle Cloud VMware Solution’

 

 

  • Google

 

    • VMware Booth Captain at Dell EMC Summit since 2013
    • Presentations at Dell EMC Technology Summit
      • 2013 ‘Oracle Workloads on VMware using EMC Storage’
      • 2014 ‘Ensure Consistency During Maintenance or Recovery from Either Server or Database Failures’
      • 2014 ‘Increase database and application server utilization’